Local Media Site Visitors More Likely to Respond to Ads and Spend Money Online Custom research commissioned by the Online Publishers Association shows that visitors to local online media – newspaper, TV and magazine sites – are more responsive to local advertising. (view press release) (view pdf)
Online Advertising Effectiveness Gets Significant Boost From Branded Content Online Publishers Association analysis of independent data shows that branded content sites consistently provide greater impact than industry norms, portals and ad networks.
(view press release) (view pdf)

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